A New Generation of Pearl River Mart

​ Pearl River Mart, the beloved Asian-goods store which serves as the iconic landmark of multiculturalism in the city and shopping hub for nostalgic Chinese Americans, will officially launch in Tribeca in May 2017 after opening a pop-up shop in Nov 2016.In this video, we interviewed Joanne Kwong, President of Pearl River Mart, to learn more about the evolution of the store and its significance to Chinese American community from 1970s to this day. Kwong also discussed with us the reasons for closing of the SoHo store and the challenges for this historic institution to survive gentrification in the digital age.Pearl River Mart initially opened in 1971 with the purpose of promoting Chinese culture at a time where diplomatic relations with the mainland China was frozen and trade was embargoed. Ambitiously, in addition of being a cultural center, the new store is set to serve as a platform to highlight Asian American artists and entrepreneurs.

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