Mar-Tech: Technology + Marketing
In the data-driven world, big data is impacting and re-shaping the landscape of many industries, including marketing. With technology playing an increasingly important role in decision-making, a new inter-discipline has emerged. It's a combination of marketing and technology called mar-tech.
With years of experience working at one Group M, of the biggest media agencies, Yang fei got first-hand experience with mar-tech. At the same time, she found out that many chinese international students and junior level marketers didn't know enough about mar-tech but were eager to learn about it.
Noticing such a demand, Yang Fei co-founded the platform “MarTechApe” which offers online courses and career coaching services to help Chinese students and US. based Chinese marketers with job applications and professional training in Mar-tech.